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Pressing My Customers' Buttons
In my continuing desire to split test the heck out of everything, and my continuing total inability to graphically design to save my life, I went back to the LogoSamurai folks and got some buttons...
View ArticleSpeeding Up Web Page Rendering
I have the good fortune to be on a fast, fast, fast Japanese connection and as a result don’t typically wait too long to view webpages. This makes me forget sometimes that the rest of the world...
View ArticleCrazyEgg Makes Me Serious Money… Again
It has been a really long time since I did any testing of webpage elements and I was thinking “Hmm, what am I paying $20 a month for CrazyEgg if I haven’t logged in since summer?” So I sat down for a...
View ArticleNew Mini-Development Project For Me
I have a deep, abiding affection for e-junkie, which is my payment processor of choice. So much so that I’ve been called their Local Sales Rep on the Business of Software forums. Probably true — have...
View ArticleA/B Testing Lightbox Screenshot vs. Screenshot + Download Link
Everybody paying attention to this blog recently knows I have an unhealthy fascination with Lightboxes, particularly my new favorite iBox. I like them because they work really well at increasing...
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Practical Conversion Tips For Selling Software
Today after reading a thread or three and watching a Google-produced movie about landing page optimization (over an hour long and worth your time) I was inspired to make some changes to my site....
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Keeping The User Moving Towards Conversion
Recently on the Business of Software forums I gave someone advice regarding web design. (I seriously, seriously envy his design prowess — the website for his VST host software is one of the best I...
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Landing Page Design Tips
Recently, I finally got around to making a proper landing page for Bingo Card Creator. It has been fairly successful for me so far, increasing conversions markedly (my historical average for AdWords...
View ArticleIntroducing A/Bingo: Rails Split Testing
Regular readers of this blog know I’m a bit obsessive about testing and measuring small, iterative improvements to my website. Previously I used Google Website Optimizer but I found it had some...
View ArticleMinor Lessons from A/B Testing
I am going hog wild with A/B testing now that I have an easy way to do it. I thought I’d share some of the results: Login as guest link vs. No login as guest link: There is no significant difference...
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